be. Agency – About us
About us

Why we do
what we do.

Rooted in South Tyrol. Built for hospitality. Digitally specialized.

Our story

Started in the cave.
Now we're here.
Built for growth.

be. was born from the ambition to do things differently — and better. We'd seen agencies from the inside. Worked alongside them, watched the processes, lived the daily grind. And realized: too often, they sell templates. Too often, the same playbook gets recycled for hundreds of businesses. We wanted something different. More individuality. More accountability for results. So we started tinkering, coding, testing. Not in a garage — but in our 'Cave.' That's where be.performance came to life.

Today, we work out of the be. studio in Klausen's old town. Our mission: build smarter solutions that deliver measurable results, and be among South Tyrol's tech leaders.

That's why we don't just work for our clients, but with them — iteratively, from idea to implementation.

'The object isn't to make art, it's to be in that wonderful state which makes art inevitable.' Robert Henri.

Values

What drives us

01

Individual over standard

No templates. No one-size-fits-all strategy. Every solution starts with your business.

02

Use data, don't just collect it

We put data to work — driving decisions and measurably improving performance.

03

Creativity and emotion matter

Technology automates processes. Creativity, emotion, and storytelling create differentiation.

be. Studio in Klausen, Südtirol
Our location Klausen, South Tyrol
Milestones

The journey

2018

Started in online marketing with first certifications. Built a strong foundation in performance marketing, SEO, and digital strategy.

2020

Certified as Digital Marketing Manager and deepened expertise through online marketing studies.

2021

Gained hands-on experience in SaaS, graphic design, performance marketing, and client projects.

2025

Founded be.performance in Klausen. Built our own infrastructure and started independent project work.

2026

Opened the be. studio in Klausen and expanded our development capabilities. Pursuing certification in Senior Digital Marketing Management.

Founders

Two minds, one vision

We believe in data ownership for the businesses we serve. Custom systems instead of templates. And design plus data as the foundation for lasting performance.

Paul Künig
Marketing & Development

Paul Künig

Data strategist and developer. Paul connects analytical thinking with technical execution — for performance you can actually measure.

Alex Griessmair
Branding & Design

Alex Griessmair

Creative mind with an eye for detail. Alex turns brand essence into visual gold — from strategy down to the last pixel.

Let's talk performance.

Tell us about your project — maybe over coffee at the be. studio?

Get in touch