Marketing

Performance
Marketing

From paid ads to marketing controlling to AI search optimization — always on top of new platforms, data-driven decisions, and best practices.

Marketing

Performance
Marketing

Performance marketing at be. is consistently data-driven.

The advertising landscape is shifting fast. AI and automation now influence not just content, but traditional ads too. Many wonder if Google Ads will still matter. Our answer: yes — but differently. We evolve accounts, make them AI-ready, and think beyond keywords to life moments. People don't just type search terms; they describe situations. Those who understand and structure around these situations earn visibility and demand.

Capabilities

What we offer

Paid Advertising (Google, Meta, TikTok, Microsoft)

Tracking, Analytics & Reporting

Marketing Controlling

Search Engine Optimization

Generative Engine Optimization

Sub-area

Marketing Controlling

Greater transparency into the impact and profitability of marketing for hotels. We audit existing channels for performance, identify optimization opportunities, and explore new tactics. Based on this data, we build a structured budget and marketing plan for the year. The goal: clear prioritization and smart resource allocation. Decisions are made transparently, backed by data, and with long-term success in mind.

Monthly Marketing Controlling

KPI Dashboards & Reporting

ROAS Analysis & Optimization

Budget Allocation & Conversion Attribution

Marketing Planning

Marketing Budgeting & Forecasting

Questions about Performance Marketing | SEO & Google Ads South Tyrol

Frequently asked questions

01 What sets you apart from other performance agencies?

We blend creativity with analytics. Our campaigns are data-driven and visually on-brand. Plus, be.cloudy gives you real conversion attribution.

02 Which platforms do you cover?

Google Ads, Microsoft Advertising, Meta Ads, TikTok Ads, and Spotify Ads. We'll advise on the right mix for you.

03 At what budget does performance marketing pay off?

We usually recommend a minimum media budget of €1,500/month. But we can work effectively with less too.

04 What exactly is marketing controlling?

For hotels, it means steering marketing for profitability. We analyze every channel — direct bookings, OTAs, paid ads — and evaluate them by revenue, costs, commissions, and ROAS. What matters isn't reach, but actual contribution to occupancy and profit. From there, we optimize budget allocation, target markets, and tactics throughout the year. Marketing becomes plannable, transparent, and measurable — focused on revenue and profitability.

PerformanceMarketing